Which SEO-Friendly Headlines Get More Clicks?

October 18, 2016By James WongContent Strategy No Comments

Avoiding learning how to write effective SEO-friendly headlines because you’re not a copywriter is not a solution. How do you know the copywriter you’re paying to create SEO-friendly headlines for you has a good success rate? The first challenge of writing an SEO-friendly headline is quite simple. It has to include the keyword you want … Read More

Website Optimisation for Beginners

October 4, 2016By James WongSearch Engine Optimisation (SEO) No Comments

By applying the fundamentals of website optimisation you can boost your search engine ranking efforts and get yourself on Google’s radar. Here’s our handy guide to honing your first website and achieving better all-round SEO.   What is Website Optimisation? Website optimisation is the continual process of making sure that your website is as perfect, … Read More

Google Tag Manager: A Step-by-step Setup

September 7, 2016By Ben CopeAnalytics Insight No Comments

In case you need a simple and convenient way to track your online marketing, Google Tag Manager could be the best solution available free of charge. Marketing and customer outreach are not secondary functions for a company – these areas are essential for good financial results, and can’t be left to chance. The best way … Read More