5 Things to Scrap From Your Content Marketing Strategy
Optimising Your Content Marketing Strategy Content marketing is so integral to the success of an online business that a strong strategy is required. And like most things in life, there is a right and wrong way to go about it. In a survey conducted by the content marketing institute, 89% of UK respondents said their company uses some form … Read More
Which SEO-Friendly Headlines Get More Clicks?
Avoiding learning how to write effective SEO-friendly headlines because you’re not a copywriter is not a solution. How do you know the copywriter you’re paying to create SEO-friendly headlines for you has a good success rate? The first challenge of writing an SEO-friendly headline is quite simple. It has to include the keyword you want … Read More
Website Optimisation for Beginners
By applying the fundamentals of website optimisation you can boost your search engine ranking efforts and get yourself on Google’s radar. Here’s our handy guide to honing your first website and achieving better all-round SEO. What is Website Optimisation? Website optimisation is the continual process of making sure that your website is as perfect, … Read More
The Complete Page Title SEO Checklist
When it comes to optimising your website, you should not overlook your page titles. Let’s take a look at why they are important and what you can do to optimise them. A website’s page title is usually written within the code of the page, and it’s known as the title tag. It usually appears close … Read More
Google Tag Manager: A Step-by-step Setup
In case you need a simple and convenient way to track your online marketing, Google Tag Manager could be the best solution available free of charge. Marketing and customer outreach are not secondary functions for a company – these areas are essential for good financial results, and can’t be left to chance. The best way … Read More
Quick SEO Checklist For New Websites
You’ve created your first website, slapped on your seat belt, and ready to rocket into the digital world. Or are you? Well, unless you’ve fully optimised your permalinks and tidied up your title and meta descriptions, you could be missing out on a large chunk of visitors. In our quick checklist, we tick off the boxes to … Read More