How to Use Robots.txt Files
Robots.txt is a way of telling search engine crawlers what they can and can’t access. Here, we take you through its benefits and how to use robots.txt on your site. PLEASE! Before you read this guide, please check out our quick guide on the pages you should block Google from crawling. Improve your crawl efficiency and … Read More
Making Affiliate Pages Google Will Love
Affiliate pages are often dismissed as low-quality content. Here, we explain how to make better affiliate pages which actually add value to your site and contribute to your ranking on Google. What is an affiliate program? An affiliate program is an automated marketing program in which a web advertiser recruits webmasters to place a company’s … Read More
How to Use H1 Tags for SEO
H1 tags are a useful way of signposting content and making articles more readable. But how much do H1 tags affect SEO? Here, we explain what H1 is, its appropriate usage and the matter of multiple H1 tags, and how to use H1 for SEO. Be sure to check out this other great article: How … Read More
A Guide to Making the Best Site Maps Possible
Our comprehensive guide to help you understand site maps and to create the best site map possible for your website. Note: Want to know about website structure beyond sitemaps? Check out our post on the best website structure to learn the best practice on everything from internal links to cornerstone content! What is a site map? … Read More
Grey Hat SEO – Is it the Optimisation Holy Grail?
You’ve likely heard of black hat SEO and white hat SEO, but what is grey hat? Here, we answer the question what is grey hat SEO and help you evaluate whether you should be using it on your site. What is Grey Hat SEO? Not to be assumed as simply a halfway point between black hat … Read More
What is White Hat SEO?
Google favours useful, user friendly websites. Here, we explain what white hat SEO is and how it will sustainably boost your rankings more than black hat SEO methods ever will. What is White Hat SEO? The opposite of black hat SEO, white hat SEO is the use of optimisation methods that improve your search ranking … Read More