How to Use Robots.txt

March 6, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Robots.txt is a way of telling search engine crawlers what they can and can’t access. Here, we take you through its benefits and how to use robots.txt on your site. What is robots.txt? A robots.txt file is a file on your web server that tells search engine bots like Googlebot whether they should access a page or … Read More

Making Affiliate Pages Google Will Love

March 3, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Affiliate pages are often dismissed as low-quality content. Here, we explain how to make better affiliate pages which actually add value to your site and contribute to your ranking on Google. What is an affiliate program? An affiliate program is an automated marketing program in which a web advertiser recruits webmasters to place a company’s … Read More

The Best Website Sitemap Structure

February 24, 2017By Lian BrooksContent Strategy

When creating a website, it makes perfect sense to implement SEO techniques that will help a search engine crawler process information quicker. One way of doing so is by making site maps. However, a good site map for a search engine crawler is very different to what is helpful for people actually visiting the site. Though … Read More

How to Improve Any Website

February 21, 2017By Lian BrooksContent Strategy

Every website has the potential to be even better. Nowadays people can get weighed down with just the SEO of their site, but it’s important to remember that ultimately your site is for your visitors, not Googlebot. If people aren’t finding your content engaging, useful or original then neither will Google. It might sound obvious, … Read More

What is Grey Hat SEO?

February 15, 2017By Lian BrooksSearch Engine Optimisation (SEO)

You’ve likely heard of black hat and white hat SEO, but what is grey hat? Here, we explain what grey hat SEO is and help you evaluate whether you should be using it on your site. What is Grey Hat SEO? Not to be assumed as simply a halfway point between black hat and white … Read More

What is Black Hat SEO?

February 15, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Black hat SEO methods can get you banned from Google. Here, we explain what black hat SEO is, the most common black hat SEO tactics and discuss whether you should employ them on your site. What is Black Hat SEO? Black hat SEO is the use of SEO strategies that focus on increasing a site’s ranking in … Read More

What is White Hat SEO?

February 15, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Google favours useful, user friendly websites. Here, we explain what white hat SEO is and how it will sustainably boost your rankings more than black hat SEO methods ever will. What is White Hat SEO? The opposite of black hat SEO, white hat SEO is the use of optimisation methods that improve your search ranking … Read More

How Doorway Pages Hurt Your Site

February 3, 2017By Lian BrooksSearch Engine Optimisation (SEO)

Doorway pages add no new value to a site and inconvenience users, so it makes sense that Google has taken action to penalise use of them. Here, we explain what doorway pages are and why you should avoid them. What are doorway pages? Doorway pages are low-quality pages created to rank well for particular keywords and … Read More