Set Up A Google AdWords Remarketing Campaign: The Easy Way

December 12, 2016By Ben CopePaid Search (PPC)

Remarketing campaigns are an essential and effective tactic in your PPC strategy. Statistics show that 81% of online consumers research for over two months before taking the decision to purchase. This is where Google AdWords give marketers a distinct advantage. Google AdWords are the boxes you find appearing in search results. They are flagged up … Read More

Google Tag Manager: A Step-by-step Setup Guide

September 7, 2016By Ben CopeAnalytics Insight

In case you need a simple and convenient way to track your online marketing, Google Tag Manager could be the best solution available free of charge. Marketing and customer outreach are not secondary functions for a company – these areas are essential for good financial results, and can’t be left to chance. The best way … Read More

What Are Accelerated Mobile Pages (AMP)?

August 5, 2016By Ben CopeSearch Engine Optimisation (SEO)

Accelerated Mobile Pages are at the forefront of Google’s mobile agenda, and in February this year, Google struck another bullseye. Accelerated Mobile Pages (AMP) intend to make the mobile experience, faster, smoother and richer. Given online users scarper from a website if it has not loaded within 3-10 seconds, Google has hit on a nice idea … Read More

Small Business Website Options

July 27, 2016By Ben CopeContent Strategy

Taking your business online for the first time can be a daunting experience, particularly if you don’t know where to start. However, there’s good news. Your business can begin to build digital traction if you know where to start looking. In this article, we look at the best and cheapest options for small businesses ready to move … Read More

Adwords Account Structure Best Practises

July 13, 2016By Ben CopePaid Search (PPC)

What you need to know to structure AdWords account Before you embark on an Adwords campaign, it’s helpful to know AdWords account structure best practises. Strategically structuring your ads has an impact on Quality Score metrics which determines how much creditability Google gives your ad. The search engine determines your Ad Rank and Ad Position … Read More

5 Mistakes To Avoid With Your First PPC Campaign

July 7, 2016By Ben CopePaid Search (PPC)

If you want your message to instantly appear in search results, you’ll need to start a Pay-Per-Click campaign to show your advert when a searcher searches for a keyword you choose to target. We’ll be honest with you. Pay-per-click (PPC) campaigns will not work for every business. But for most online marketers PPC presents a prime … Read More

21 Great Content Ideas For Your Website

July 6, 2016By Ben CopeContent Strategy

You know that time of the week when you come to sit down and write a piece of blog content for your website? What does that moment feel like for you? Do you worry about not conjuring up a readable piece? Or are you brimming with ideas other people have already written? There is only … Read More

Why Local SEO Reviews Are Vital (And How to Get More)

June 30, 2016By Ben CopeContent Strategy

There are countless factors that are actively influencing your Google rankings and it’s hard to keep up. Local SEO reviews, including testimonials and social media comments, are crucial indicators that reflect your customers’ sentiments about your business. Take control of your local reputation as we look at how reviews are important in helping your business … Read More